Publications & Research
AI-Driven Personalization in Omnichannel Retail In Progress
Exploring how AI enhances customer engagement through real-time behavioral data across digital and in-store channels.
Effectiveness of Influencer Marketing vs. Paid Ads In Progress
A comparative study measuring consumer trust and conversion influenced by paid media versus influencer endorsements.
Optimizing Programmatic Advertising with AI In Progress
Target Journal: Journal of Interactive Marketing
Researching AI-powered targeting, bid optimization, and creative rotation to improve advertising efficiency.AI-Assisted Diagnostics in Ophthalmology and Cardiology In Progress
Investigating AI models in early disease detection and precision healthcare decision-making.